Prudential Palms Realty

MARKETING PLAN Prepared for:

By: Maureen Horn, REALTOR, PA, GRI, SRES, e-Pro,

Women's Council of Realtors

The following is a marketing proposal that includes advertising for :

Specific marketing for this property may be periodically adjusted to target qualified buyers.

* To attract as many qualified buyers to your home until it is sold

* Keep the property listing fresh and updated

* Carefully evaluate your home and its competition with current market conditions

* Prepare a Comparative Market Analysis to establish fair market value

* Prepare listing contract and discuss Brokerage relationship

* Discuss pertinent details of the property

* Prepare disclosures

* Secure Documents...Condo/ Homeowner Documents, Mortgage, Deed, Survey, Title

* Gather information for MLS criteria in both Manatee and Sarasota

* Discuss displaying the home in optimum conditions

* Arrange Showing Instructions, Supra Box and request copy of key

* For Sale Sign (if applicable) with Maureen Horn rider and direct cell phone

* Negotiate the best sales price in the current market

* Communicate

Maureen hires and pays for the finest Professional Photographers available to assist in capturing and presenting your property. In addition, the most up-to-date technical virtual tour company is hired to showcase your property for website use. If Applicable, aerial photographs will be taken.

* Prepare Professional brochure/postcard for client presentation, buyer and broker inquiries and mailings

* Custom designed postcards will be distributed to inform neighbors in the surrounding communities

* E-Mail Brochure with photos will be sent immediately to all active Realtors of Manatee, Sarasota and Venice

* E-Mail Brochure will be sent to Maureen's personal contact list and Fine Homes International Agents Worldwide (if applicable)

* Aggressive networking with other brokers to develop market activity will begin immediately.

* Cocktail party for top Producers to preview property

* Arrange caravan tour for local Prudential Agents after Tuesday company meetings

* Arrange Thursday Sarasota Board of Realtors Caravan

* Continuous Exposure through weekly team and sales meetings

2008, The percentage of consumers who now casually and confidently use their computers to differentiate between properties before contacting a real estate company has risen to an astounding 85 percent. A new study reports that it could be as high as 88 percent and newspapers a distant 12 percent. Prudential and Maureen continue to invest substantial time and finances to link our Seller's properties to millions of users worldwide.

The PRUDENTIAL NAME IS GLOBAL

* Design Individual Property Website through ListingDomains.com

* Place on Prudential's worldwide E Platform for Online Seller Advantage and receive weekly report on web activity, searches etc) of your property on the internet with Yahoo (explanation)

LuxuryRealEstate.com

UnigueGlobalEstates.com

DreamHomes.US

DupontRegistry.com

WallStreetJournal.com

5600 Fine Homes Prudential Agents worldwide database

Your home will be placed on the following sites:

Prudential.com

Prudential Palms Realty.com- www.RealEstateConnector.net

Over 100 personal websites with Prudential Agents in Sarasota and Manatee

Google.com

Yahoo.com

Realtor.com which is MSN drive

Zillow.com

Sarasota Herald Tribune thru Prudential Palms

Backpage.com

Lycos.com

Edgio.com

Vast.com

Craigslist.com

Postlets.com

Oodlle.com

Propsmart.com

Hotpads.com

Backpage.com

CyberHomes.com (will be bigger than Zillow). I am an advertised Agent

Realty Trac.com

These are all high traffic online media sites that are pushing potential buyers to listings posted on Prudential.com

ADVERTISING

Sarasota Herald Tribune, (circulation 150,000) Descriptive ads appear in Sundays Prudential Palms page. A photo feature ad will run periodically.

Longboat Observer, (circulation 15,000)weekly in Prudential Palms or Maureen's advertising.

South County or East County Observer (where applicable)

Downtown Magazine, Sarasota Magazine (where applicable)

* Prudential Real Estate has the highest average sale price nationwide

* Prudential Real Estate Affiliates

* Recognized by more than 96% of Americans

* Prudential manages more than $200 billion in assets

* 8 offices serving Sarasota and Manatee Counties

* Robb Report "BEST OF THE BEST Realty Company" 2006

Residential Sales Commercial Sales

Relocation/Business Development

Mortgage Services

Title services

Marketing Department E-Commerce Department

*Helen Sosso, Chairman of the Board, President Sarasota Board of Realtors

* Make a Wish Foundation * American Cancer Society-Walk for the Cure

* Toys for Tots * Sarasota Film Festival

* Boys and Girls Club of Sarasota * Glasser Schoenbaum Human Service Center

* John Ringling Museum of Art * Asolo Theatre

* New College of Florida *Chamber of Commerces

Maureen Horn GRI

Prudential Palms Realty

2 Avenue of the Flowers Longboat Key, Florida 34228

Presidents Circle Award Winner 2005-2006

Chairman's Gold 2007 Top 3% Worldwide Prudential Network

QSC -Quality Service Certification

GRI-Graduate Realtor Institute SRES-Senior Real Estate Specialist

International Experience-CIPS (in process) 5 Star Customer Satisfaction Sarasota Magazine

941 539-3384

941 306-7237

Two Unique Professionals. One Common Philosophy
My team includes my Husband and Realtor partner Steve in addition to a network of Business Professionals. Our mission is a positive Real Estate experience for our clients. This relationship builds our Business and our future. Knowledge of the Current Real Estate Market and market comparables are crucial to making a decision to either Buy or Sell. Enthusiastic, excellent communication and negotiating skills are the qualities we bring to your Transaction. We are Accustomed to being in a position of responsibility, are self-motivated, willing to set goals and work to achieve them.

TESTIMONIALS

"You kept me so informed that I know I was able to stay on top of the market and my competition at Beachplace. You got us the best price in the marketplace"

Tom and Martha Luciani, Longboat Key

" You did a great job selling my condo. If you ever need a reference you can call me"

Johnnie Breed, Regent Place, Longboat Key

"We consider you an expert on Longboat Key, Very knowledgeable". Scott and Sally Hoch, Orlando

"Professional and Knowledgeable Realtor" Tyler Reiber, Club Longboat

"I would highly recommend Maureen Horn of Prudential Palms Realty. I have found her to be very professional and ethical: qualities that are becoming more difficult to find these days among real Estate agents". David Levin, Law Firm, Icard, Merrill, Cullis, Timm, Furen, Sarasota

"You found the home we love and you sold our house in exactly the time frame I planned, I'll recommend you to everyone I know" Ian Black